Why Up Professional Development was founded in 2015 by Fred Chapman, to meet the need for high quality professional development resources for the Visual Effects and Creative Technology sector.
Sadly, though Fred had an abundance of experience, knowledge, passion, and tenacity, he lacked the business experience needed to avoid some costly mistakes.
A financial failure, and a priceless education in self-motivation and practical business knowledge.
Fast forward a few years, and a few hundred hours of coaching training and experience, and Why Up has a renewed focus to meet growing skills gap, especially in leaders promoted from technical and creative specialisms.